SEO in 2025 – an IB’s guide to new SEO trends in digital marketing

SEO – do you need it?

You want people to see your shining content, don’t you? Search Engine Optimisation (SEO) is your key to doing just that – it gets more eyes on you.

That can only be a good thing. In the digital sphere, SEO is how you get your foot in the door.

Trust us and embrace new SEO trends, you can expect these powerful benefits:

• Content that should become more visible.
• Metrics that are measurable and meaningful.
• A customer experience that pleases man and machine.

If that wasn’t enough – it’s also cheap! Well, it can be, depending on the strategies you use.

SEO is the great equaliser where the right guerrilla team, with the right keywords, can skewer a search query better than slow-moving big brands.

So now you’re wondering how to change your SEO.

Congratulations! That’s the first step to SEO affiliate domination.

You should know that tracking SEO is a full-time gig. There are changes to Google SEO every year – they like to stay on top of things. Each new update changes the tides of SEO, so following them is very important!

So, is SEO good for affiliate marketing?

Let’s say you’re an introducing broker (IB), or maybe a different kind of affiliate marketer. You keep what you catch, with a business model that’s hungry for traffic. Do you know what drives traffic?

SEO drives traffic online. It dictates who gets to the winner’s podium every time a pinkie finger hits enter on a keyboard somewhere. If you’re in the top three, or close, you can expect SEO affiliate domination.

Well-optimised pages become more discoverable. You optimise by targeting the right keywords and tweaking the backend of your website – something called technical SEO.

How to change technical SEO? Make your site fast – faster than those sites you use for inspiration – and make your pages play nice with mobile.

Mobile is the future of search – it’s also the present of search, but that isn’t changing anytime soon. Futureproof your site today!

More technical SEO tips:

• Get SSL hosting – you should have it already!
• More internal links, but keep them relevant and useful.
• No repeating yourself, don’t dilute your voice.

It’s a well-known fact that most users interact with the first page of Google, at the very top. Reserve your place there by embracing affiliate SEO sooner, rather than later.

To get you started, we’ve gathered some emerging SEO trends below.

Meet the new SEO trends of 2025

Trends come and go in SEO affiliate marketing, but you should always try to catch the wave. This is a fast-moving industry, so try to keep up!

Look out for these in 2025.

The N-E-E-A-T standard is neat

For a long time now, the E-E-A-T standard has loomed large over online content creation. This is a neatly packaged way of explaining what Google would love from your content.

What do those letters mean?

• Experience – You’ve been there, you’ve done that. These are tutorial or advice-based services that rely on a hands-on perspective that only few can provide.
• Expertise – You’ve read a book about it, you studied it in college. This is provable, theoretical knowledge and qualifications to back up your content.
• Authoritativeness – Your site doesn’t tell lies. Google views it as reliable, measured in backlinks and authority scores.
• Trustworthiness – Your site is clickworthy. It’s up-to-date on content, security certificates, and it’s all accurate to the best of your knowledge.

And now there’s N, for Notability.

Experience was all about hands-on exposure, so you don’t get a DIY tutorial video from someone who can’t swing a hammer.

Notability goes further than that – it’s partially a response to generative AI. This time, it’s all about proving the content was made by human hands, not skeletal, metallic ones.

Notability is backed by:

• Author bios.
• Authority links.
• Experience.

N-E-E-A-T is a layer cake, the T is the base and everything is built on top. So, this time, Notability is an extension of that first E – Experience.

If you’re an affiliate SEO IB who advises clients on finance, you should market your credentials and prowess in this space. Are your content creators real? Are you sure? Verify them and make sure everyone knows it.

New clients will appreciate it – they’ll rest easy in the hands of knowledgeable professionals – you – who will refer them to the best brokerage firms.

Marketing is getting personal thanks to AI

AI is changing the game in every way, now that it no longer has a goldfish memory. Now it’s better at catering to users as individuals. As a marketer, this should be your #1 goal.

Intent is important at Google HQ – it’s why they added Gemini to your search results pages. Go ask Google a simple question, you’ll probably get an AI overview from Gemini.

This happens because Gemini realised your intent. You wanted fast information so it gave you the answer – simple. It also smuggles links into the overview, for some homework reading.

If those links point to your site, then you’ve got representation right at the top of the page – the best place to be!

So what should IBs do?

• Put sweeping, generalised info pages on the shelf.
• Narrow the scope of your pages – more deep dives on detailed subjects.
• Drill deep into your client demographics – what do they want when they search?

Due to these changes in Google SEO, personalised articles have a better chance of hitting the front page. Gemini will only get better at this in the future, so get in at the ground floor!

Authenticity is valuable, and UGC is pure authenticity

Search personalisation may seem new and shiny, but you’ve been on this train for a long time already. How much YouTube do you watch? How many forums do you visit?

Over the last two decades, user-generated content (UGC) has become king.

What is UGC?

• Posts.
• Videos.
• Reviews.
• Genuine expression from the people you value most – clients.

If that sounds like word-of-mouth with a digital spin, that’s because it is!

As Google values authenticity more in 2025, expect an SEO boost for forums hosting customer reviews, industry-related Q&As and more focused conversations.

Finance UGC exists too. In fact, it’s a thriving space in SEO affiliate marketing. Everyone loves money, after all.

IBs can tap into UGC by:

• Fostering your own community – on-site or on social media.
• Encourage feedback, reviews and video testimonials.
• Elevating voices in your client base that are positive, honest, and provide genuine value.

There you go – three new tools in your arsenal that should only get sharper with time.

As an IB, you can find yourself on the better side of Google’s algorithm by mastering these new SEO trends. With them on your side, you’ll quickly learn how to change your SEO for the better.

That is, until the tides change again. Start now and get your fill while the going is good!

Find more trends with Eightcap Partners – your new affiliate program

If you’re an affiliate searching for a new home, we always have room here at Eightcap Partners. Who are we?

• 3,000+ affiliates already trust us.
• Our broker has been shuffling CFDs for over 15 years.
• We provide tools that IBs like you can rely on.

Get in touch – we’re waiting for you

Speak your mind and share genuine insights with our community at Eightcap Partners.