Top 5 Facts about Forex Affiliate Marketing

August 20, 2021
by Silviya Velcheva,

Affiliate marketers in the forex industry have to be aware of market movements just as much as traders. Staying on top of ever changing trends in marketing can set you apart from your competition. In this technological world, content is king. 

Staying competitive in the affiliate game requires an investment of both time and effort to create content that will resonate with a target audience. After all, to an affiliate marketer, that is what matters the most for improving their performance in SEO and increasing traffic. Here are 5 of the most important facts that forex affiliate marketers should know.

1. Strict quality control

Forex affiliate marketing programs continue to rise in numbers and candidates are pouring all over them. However, brokers don’t just accept everyone. They’re looking to see what each affiliate can bring to the table. Those who show consistent qualitative content are often viewed as a cut above the rest. From an affiliate marketer’s perspective, the same would apply when they choose a broker with whom to partner. A trusted broker is easier to choose than an unregulated one. 

2. Strong online activity

Forex trading is an OTC market and while there are live events where affiliate marketers can expand their reach, it is primarily social media platforms where bigger audiences can be reached. Facebook, Instagram, and Twitter are  popular choices that have many opportunities for branching out. However, Pinterest and LinkedIn audiences are showing areas of growth as well. The influence of  TikTok’s video platform should not be overlooked either. Even if not all bases are covered, being connected and posting regular updates on all channels can be a faster way towards bringing in more clients. 

3. Captivating content

Parallel to the quality of the content is the way it is packaged. Simple how-to guides are popular all-year-round. Giving people clear understandable explanations of complex ideas is a fine way to establish a following and build an online community.. What content you decide to produce and how you tailor it  is essentially what will determine the retention of your audience.

4. Action-reward

Forex affiliate marketing relies on currency pairs signals that can be followed or forex content that educates a target audience. Newly-established regulations on browsers prevent push notifications from appearing without the visitor’s consent. To cross this hurdle,  forex traders can sway their attention by offering them something in return for their investment of time. The idea is to provide quality content to compel the visitor on your site to engage with your material and/or products. Even without a website, adding people’s email addresses to your mailing list could seal a deal in the long run.

5. Video magnets

Currently, YouTube is the biggest video platform on the planet. It allows content creators to access millions of people worldwide through the algorithms that showcase relevant videos to the end user. Leveraging the power of YouTube, a forex affiliate marketer could, for example, produce a silent video with text captions running on a stock image as a background and still manage to reel in enough people to make a considerable profit. Watching a film is easier than reading a book. Reading subtitles is easier than putting on the audio. If you don’t have the skills, consider hiring a freelancer to create videos and experiment with using them as magnets for drawing more traffic to your website. Once there, they’ll be able to engage with your quality content. 


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